About Us

As AI experts we specialise in creating cutting-edge AI and systems that empower our customers to easily collect, share, and analyse critical data related to their assets, accurately assessing their condition and making informed predictions about their future state.

Our Team


Amjad Karim

Founder & CEO

Amjad has successfully deployed ML and AI capability across Energy, Utilities, Retail and Financial Services sectors, and is fascinated by the ability of natural organisms to solve computational problems and how this can be applied to human systems.

Amjad holds an MSc in Mathematical Modelling of Biological Complexity from University College London and BSc in Mathematics from Imperial College London.

Petar Gyurov

Petar Gyurov

Head of Engineering

Petar is developing an AI based approach with our client, UKCEH, to address Ash Dieback; a fungal disease that is expected to kill 80% of all Ash trees in the UK. Petar is passionate about climate change and conservation, seeking to apply novel ML methods to revolutionise these fields.

Petar holds a BSc in Theoretical Physics (1st Class) from Royal Holloway University.

Hamzah Reta

Data Scientist & Software Engineer

Hamzah’s primary role includes supporting the core team across all client projects, and helping further develop Superconductor and Keen AI’s Asset Management Operating System. Hamzah is excited by the potential of AI to improve engineering processes.

Hamzah holds an MEng in Electrical and Electronic Engineering from Imperial College London.

Thomas Emment

Thomas Emment

Data Scientist & Software Engineer

Tom is experienced in a variety of ML techniques, specialising in data analytics and software development to further build on and refine Keen AI’s platforms. Tom is passionate about data science and applying AI to solve real world challenges.

Tom was awarded a BSc in Data Science (1st Class) from Nottingham Trent University.

Saad Shoaib

Saad Shoaib

Web Developer

Saad is Web Developer at Keen AI, focusing on front-end, back-end, and the our mobile app, and is passionate about the use of technology to improve lives across the globe.

Business Development
Sandy Duckett

Alexander Duckett


Sandy has held numerous challenging Director roles within Utilities, Financial Services, Government Agencies and the third sector, covering Collections, Operations, Customer Services, Client Relationships and Procurement.

Sandy’s experience includes leading large transformation projects including the sale of Standard Life Bank to Barclays Bank. He was Chairman of Citizens Advice Edinburgh for 6 years and was recognised by Credit Today as one of the Top 50 leading professionals in utilities and telecoms in the UK.

Will Koning

Director APAC

Will is responsible for Keen AI APAC including business development, and research at Keen AI, and is passionate about data strategy, mathematical modelling, AI and ML.

Will holds a PhD in Mathematical Modelling of Biological Complexity from UCL, and MSc in Zoology (1st Class) from University of Otago.

Sarah Bauroth

Sarah Bauroth

Marketing & Content Lead

Sarah is Marketing & Content Lead at Keen AI, helping to further promote our work across key industries and sectors. Sarah is passionate about sustainability, championing environmental causes, and the use of AI to protect the natural world.

Sarah holds a BSc in Advertising & Marketing (1st Class) from Coventry University.

Mubin Khan

Marketing Director

Mubin is Marketing Director at Keen AI, overseeing core marketing strategy. Mubin is passionate about using technology to improve processes and bring convenience to people.

Mubin holds a BSc with honours in Psychology from City University, London, and MSc in Occupational Psychology from the University of Nottingham.