About Us

Keen AI specialises in creating cutting-edge AI and systems that empower our customers to easily collect, share, and analyse critical data related to their assets, accurately assessing their condition and making informed predictions about their future state.

Our Team


Amjad Karim

Founder & CEO

Amjad has successfully deployed ML and AI capability across Energy, Utilities, Retail and Financial Services sectors, and is fascinated by the ability of natural organisms to solve computational problems and how this can be applied to human systems.

Amjad holds an MSc in Mathematical Modelling of Biological Complexity from University College London and BSc in Mathematics from Imperial College London.

Petar Gyurov

Petar Gyurov

Head of Engineering

Petar is developing an AI based approach with our client, UKCEH, to address Ash Dieback; a fungal disease that is expected to kill 80% of all Ash trees in the UK. Petar is passionate about climate change and conservation, seeking to apply novel ML methods to revolutionise these fields.

Petar holds a BSc in Theoretical Physics (1st Class) from Royal Holloway University.

Hamzah Reta

Data Scientist & Software Engineer

Hamzah’s primary role includes supporting the core team across all client projects, and helping further develop Superconductor and Keen AI’s Asset Management Operating System. Hamzah is excited by the potential of AI to improve engineering processes.

Hamzah holds an MEng in Electrical and Electronic Engineering from Imperial College London.

Thomas Emment

Thomas Emment

Data Scientist & Software Engineer

Tom is experienced in a variety of ML techniques, specialising in data analytics and software development to further build on and refine Keen AI’s platforms. Tom is passionate about data science and applying AI to solve real world challenges.

Tom was awarded a BSc in Data Science (1st Class) from Nottingham Trent University.

Saad Shoaib

Saad Shoaib

Web Developer

Saad is Web Developer at Keen AI, focusing on front-end, back-end, and the our mobile app, and is passionate about the use of technology to improve lives across the globe.

Business Development
Sandy Duckett

Alexander Duckett


Sandy has held numerous challenging Director roles within Utilities, Financial Services, Government Agencies and the third sector, covering Collections, Operations, Customer Services, Client Relationships and Procurement.

Sandy’s experience includes leading large transformation projects including the sale of Standard Life Bank to Barclays Bank. He was Chairman of Citizens Advice Edinburgh for 6 years and was recognised by Credit Today as one of the Top 50 leading professionals in utilities and telecoms in the UK.

Chris Karimzandi

Chris Karimzandi

Head of Sales

Chris is an accomplished sales leader with extensive experience in driving revenue and growth across multiple industries.

Having led sales and market engagement strategies in the Healthcare & Public Sector with Objectivity (Part of Accenture), Skin Analytics, the Everest Group, and Gartner, Chris values integrity and strong client relationships as fundamentals of business growth.

At Keen-AI, Chris’ primary focus is to strengthen our industry leadership position by expanding vertical markets while developing compelling sales strategies for our innovative AI services and solutions.

Sarah Bauroth

Sarah Bauroth

Marketing & Content Lead

Sarah is Marketing & Content Lead at Keen AI, helping to further promote our work across key industries and sectors. Sarah is passionate about sustainability, championing environmental causes, and the use of AI to protect the natural world.

Sarah holds a BSc in Advertising & Marketing (1st Class) from Coventry University.

Mubin Khan

Marketing Director

Mubin is Marketing Director at Keen AI, overseeing core marketing strategy. Mubin is passionate about using technology to improve processes and bring convenience to people.

Mubin holds a BSc with honours in Psychology from City University, London, and MSc in Occupational Psychology from the University of Nottingham.


Keen AI Labs and our research initiatives are only made possible through collaboration with leading academics, industry experts, and dedicated professionals, all contributing their unique expertise.

With the combined expertise of our collaborators, we can drive significant advancements in AI, shaping practical applications across diverse industries that save time, reduce cost, and improve outcomes.

Prof. Greg Sablaugh

Greg Slabaugh is Director of the Digital Environment Research Institute and Professor of Computer Vision and AI at Queen Mary University of London. His primary research interests include computer vision and deep learning, and has worked both in academia and industry (including Huawei, Medicsight, and Siemens).


Qifan Fu

Qifan Fu is a PhD candidate at Queen Mary University of London, working in Queen Mary’s Digital Environment Research Institute (DERI) and a member of the DERI Vision Group led by Professor Greg Slabaugh. Qifan’s research interests include deep learning, communication systems, and uncertainty analysis.


Dr. Ahmed Mahmoud

Ahmed is a Remote Sensing Geoscientist, with a  PhD degree from the University of Nottingham focused monitoring sand dune movement using remote sensing, in addition to a master’s degree in Engineering Surveying and Geographical Information Science from the same institute.

He currently holds a Research Associate position at the School of Archaeology and Ancient History at the University of Leicester.